Our Story

The Privilege Institute (TPI) was created as a nonprofit organization in early 2014 by Dr. Eddie Moore, Jr. TPI develops and sustains collaborations grounded in the essential ideals of the White Privilege Conference (WPC): Understanding, Respecting and Connecting. TPI offers multiple opportunities for advocates of peace, equity, and justice to enhance their work and research by providing challenging workshops, engaging speakers, and a range of educational opportunities and resources on issues of privilege, power, and leadership. 

TPI also publishes Understanding and Dismantling Privilege, an interdisciplinary journal focusing on intersectionality and all aspects of privilege (racism, sexism, heterosexism, ableism, etc.), bridging academia and practice, highlighting activism, and offering a forum for action and accountability on issues of inequity, power, and privilege.

TPI provides a supportive, educational, and challenging space to work in partnership with those who share our mission and vision. We represent a diverse and multi-disciplinary network of activists, educators, youth leaders, and anyone interested in disrupting the systemic structure of white supremacy, white privilege and other forms of oppression that impact all of our lives.  We are pleased to have a place where the work of both TPI and the WPC will continue to survive and thrive through the relationship model (handshake to handshake). Most importantly, at TPI, we always keep it REAL: Research. Education. Action. Leadership.

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Mission & Values


The Privilege Institute provides challenging, collaborative and comprehensive strategies to empower and equip people to work for equity and justice through self, organizational and social transformation.


  • Collaboration

  • Consciousness-building (of privilege and oppression)

  • Comprehensive approach (in terms of content and process)

  • Challenging and supportive environment

  • Intersectional content

  • Strategic and action-oriented

  • Reciprocity between us and our participants

  • Accountability and responsibility

  • Relationship building

  • Purpose-driven (we are fighting for liberation, social justice and equity)

*The Privilege Institute complies with applicable Federal civil rights laws and does not discriminate on the basis of race, color, national origin, ancestry, age, disability, sex, marital status, gender, sexual orientation, gender identity, or religion. The Privilege Institute does not exclude people or treat them differently because of race, color, national origin, ancestry, age, disability, sex, marital status, gender, sexual orientation, gender identity, or religion.


Our Team

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Dr. Eddie Moore Jr., PHD


Dr. Eddie Moore, Jr. has pursued and achieved success in academia, business, diversity, leadership and community service. In 1996, he started America & MOORE, LLC to provide comprehensive diversity, privilege and leadership trainings/workshops. Dr. Moore is recognized as one of the nation’s top speakers and educators. His interview with Wisconsin Public Radio won the 2015 Wisconsin Broadcasters Association's Best Interview in Medium Market Radio, 1st Place, and he is featured in the film “I’m not Racist….Am I?” Dr. Moore is the Founder/Program Director for the White Privilege Conference (WPC).

Under the direction of Dr. Moore and his inclusive relationship model the WPC has become one of the top national and international conferences for participants who want to move beyond dialogue and into action around issues of diversity, power, privilege, and leadership. In 2014 Dr. Moore founded The Privilege Institute (TPI) which engages people in research, education, action and leadership through workshops, conferences, publications and strategic partnerships and relationships. Dr. Moore is co-founder of the on-line journal Understanding and Dismantling Privilege, co-editor of Everyday White People Confront Racial and Social Injustice: 15 Stories, The Guide for White Women who Teach Black Boys,The Diversity Consultant Cookbook: Preparing for the Challenge (2019) and Teaching Brilliant and Beautiful Black Girls (2020). For 10-years, Dr. Moore served as Director of Diversity at Brooklyn Friends School in Brooklyn, NY and The Bush School in Seattle, Washington. Dr. Moore received his Ph.D. from the University of Iowa in Education Leadership. His Ph.D. research is on Black Football Players at Division III Schools in the Midwest. 

Twitter: @eddieknowsmoore | Instagram: eddiemoorejr | In:


Jenni Oliver

Director, Institute Operations & Social Equity Advancement

Jenni Oliver (She/her/hers) has over seventeen years of results driven leadership and project management skills. Recognized by Kenexa as a “culture leader,” Jenni has managed highly engaged, diverse teams within a Fortune 50 Company and also in Higher Education. Jenni has a passion and success for advancing diversity and inclusion strategies, equitable policy development, and creating safe spaces for crucial conversations. She holds a Bachelor’s Degree in Human Resources (Concordia University Wisconsin) and an Associates degree in Leadership Development (NWTC). Jenni also studied “Leadership & Service Excellence” at the Disney Institute, DisneyWorld and Irish Culture, Communications & Humanities at Waterford Institute of Technology, Waterford, Ireland. 

As a Green Bay native, Jenni serves on several boards in the community, including the Brown County MLK Committee,Green Bay Society of Human Resources (SHRM), Diversity & Inclusion team. In 2017, Jenni partnered to become a founding co-chair of GLSEN-Green Bay. For over 30 years, GLSEN has worked to become the leading education organization working to create safe and inclusive K-12 schools, for all students. After completing a term of service with AmeriCorps, Jenni stepped in as Interim Assistant Director of the Cassandra Voss Center at St. Norbert College. During this time she worked diligently to bring the first ever White Privilege Symposium (WPSSNC) to Wisconsin, before joining TPI full time.


Board of Directors

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Adam Jackson

Adam Jackson (He/Him/His) has worked in higher education, athletics, and corporate America for the last 17+ years.  Much of his professional careers has been centered around serving underrepresented communities and doing Inclusion & Diversity work. Ackson has  facilitated workshops in the workplace and in the community, helped support the start of the Diversity Leadership Institute and Moore as a part of TPI, support the White Privilege Conference for many years, and the White Privilege Symposium that was hosted by The Cassandra Voss Center @ St. Norbert College and TPI.  Adam currently works at Humana Insurance serves as the Chair of Board of Directors for the Brown County United Way.


Jesse Heffernan RCP

TPI BOD Co-Chair

Jesse Heffernan (He/Him/His) is a person in long-term substance use and mental health recovery. Throughout his professional career, he has worked as the Goodwill NCW/ Harmony Cafe LGBT Services, Program Director for one of Wisconsin’s three mental health peer-run mental health respite facilities, the Outreach and Empowerment Coordinator for Faces & Voices of Recovery, and currently is the Co-Owner of  Helios Recovery services. He is a CCAR Core Trainer and Recovery Coach Professional that has been providing recovery coach training and consulting. He lives in WI with his partner and 4 children, enjoying all things in geek culture, basketball, and coffee. It is his belief that Recovery is the process of returning to inherent worth and dignity.


Marguerite Penick-Parks, Ph.D.

Marguerite Penick-Parks, Ph.D., (She/Her/Hers) received her PhD from the University of Iowa in Curriculum and Instruction. Dr. Penick-Parks currently serves as a Professor at the University of Wisconsin Oshkosh. Her work centers on issues of power, privilege and oppression in relationship to issues of curriculum with a special emphasis on the incorporation of quality literature in K-12 classrooms.  She appears in the movie “Mirrors of Privilege: Making Whiteness Visible” by the World Trust Organization. Her works includes a joint article on creating safe spaces for discussing white privilege with pre-service teachers and as a co- editor of Everyday White People Confronting Racial and Social Injustice:15 Stories, The SAGE Sourcebook of Service-Learning and Civic Engagement, The Guide for White Women who Teach Black Boys, The Diversity Consultant Cookbook: Preparing for the Challenge and the forthcoming (2020) Teaching Beautiful, Brilliant Black Girls.


Joseph Flynn, Ph.D.

Joseph Flynn, Ph.D., (He/Him/His) is the associate director of academic affairs at the Center for Black Studies and an associate professor of curriculum and instruction in NIU’s College of Education. His work has made him a wide-ranging media expert on timely topics in education, politics, entertainment, and culture. In 2018, he won the American Association for Teaching and Curriculum’s O.L. Davis Jr. Outstanding Book Award for “White Fatigue: Rethinking Resistance for Social Justice.” That same year, the College of Education honored him with an Outstanding Contribution to Social Justice recognition for his positive promotion of diversity across campus. Flynn also debuted a social justice summer camp for educators in 2017 with two colleagues and support from the College of Education. This three-day professional development experience brings K-12 teachers and administrators to campus to help them confront and address issues of diversity in their classrooms.


Orinthia Swindell

Orinthia Swindell (She/Her/Hers) has had a lifelong passion for learning and teaching others about equity and inclusion work.  She has served her community in various capacities over the years; as an early childhood educator, Equity Practitioner, Independent Consultant and most recently in her role as an Herbalist and Healer.  Much of her work has centered around young children’s awareness and adult skill development around race and identity. Orinthia has facilitated numerous workshops and presentations, presented at national conferences and has been a guest speaker at teacher preparation programs. Orinthia has served on TPI’s board for the past three years.

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Mohammed Bey

Mohammed I. T. Bey (He/Him/His) is the Vice President for Institutional Inclusion at Carroll University. He has extensive experience in higher education DEI and multicultural initiatives, in addition to leadership development and anti-violence work. Mohammed started his tenure in higher education in 2006, working mostly with private four-year universities. He has worked in Admissions and Financial Aid, Student Affairs, Academic Affairs and currently in Human Resources overseeing institutional diversity, inclusion, discrimination, and harassment efforts. Mohammed has partnered with individuals and organizations to foster leadership development, personal consulting, multicultural insight, inspirational speaking and group facilitation. 


Jess Pettit

Jess Pettit (She/Her/Hers) is a speaker, author, and consultant investing in diversity dividends that work. By pulling from a variety of consulting clients, direct crisis management experiences, multitudes of different jobs along the way, and experience on stage as a stand-up comic, trainer, and now keynote speaker, Jess can elevate conversations. It is through Jessica’s work in Student Affairs, as a college administrator, in South Carolina, Oregon, New York, and Arizona that she realized her love for the conversations across difference. As a Social Justice Training Institute Alumna, Returned Peace Corps Volunteer, and a Certified Speaking Professional, Jessica has taken the typical diversity talks to the next level of social justice conversations examining privilege, oppression, entitlement, and our collective responsibility to make change while connecting difficult topics with employee retention, crisis management, and increasing innovation and profits.